Maytag has always been a popular brand, and is very famous for its portrayal of “The Maytag Man”, a bored repairman who had nothing to repair. This mascot embodied the idea that Maytag machines were built to such a high standard, that repairs were few and far in between. In 2005, Whirlpool Corporation bought Maytag and continued to perpetuate the longevity and high standards of the brand, and also keeping the brand in the USA.