KitchenAid has been a sta­ple in the appli­ance busi­ness for almost a cen­tury. From 1919 to present, KitchenAid has served the con­sumer well with high-quality appli­ances from stand mix­ers to refrig­er­a­tors. KitchenAid is a more deluxe brand offered by Whirlpool Cor­po­ra­tion, for those who believe that appli­ances should have style and substance.